First and foremost, Jimmy is a family man. His wife, Gina, passed away in 2024, and today he is raising two children: Nicholas (15) and Estela (11). The name MYGEN is an acronym of MY Gina Estela Nicholas, a tribute to the ones that give him purpose to everything he does. In his spare time, Jimmy enjoys music, fly fishing, traveling, supporting Kansas City sports teams as a Chiefs season ticket holder, and talking about classic cars.

Jimmy was born and raised in Kansas City, Kansas, and attended Kansas State University, where he received a Bachelor of Science in Marketing from the College of Business. With years of experience in retail, attraction and tourism, and entertainment marketing, he steadily worked his way up the ranks and eventually launched his own firm. In 2018, he founded MyGen Marketing with the mission of helping small businesses access the marketing they deserve at a price they can afford. MyGen provides a level of service and quality that larger agencies often lack, and Jimmy’s vision is to build a lasting legacy of excellence in the small business community throughout the region.

Jimmy has deep ties to the Kansas City community, having served as board chair of many local nonprofits, including the American Red Cross and the Kansas City Kansas Visitors Association. He is also a corporate partner of the Kansas City Kansas Chamber of Commerce and now resides in the strong community of Basehor, KS.